Never change a winning project: it knows that the Chanel opened, for the fourth year in a row, its boutique Ephemere at the Hôtel La Mistralée, in Saint-Tropez.
The temporary store of the French fashion house will host the prêt-à-porter and accessories of the season Spring Summer 2013 and the Métiers d'Art Paris-Edinburgh 2012-13.
The space focuses on linear geometry and plays with the contrasts between the old parquet, the white walls and red. The ceiling transparent glass lets in natural light in the space, enhancing the beauty of clothes and accessories. An ad hoc shrine is dedicated to the new clock Premiere. Worthy of note is the Winter Garden, with parasol wood, and the pool.
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