SAINT LAURENT IN PARIS.

 

On 9 May has opened a new flagship store in Paris Saint Laurent in the sanctuary of luxury shopping in Paris, the Avenue Montaigne.

An area of ​​900 square meters, featuring a rigid and colorless, it evokes a contemporary version of the Art Deco style so loved by the Yves Saint Laurent and now revisited in a modern key. The repetition precise and mathematical lines and refined that define spaces creates an aesthetic coherence between floors and walls without ever flaunt.

Black and white, always accomplices and antagonists on two floors surrounded by concrete and marble pure, are designed to give value to the collections but also the urban universe and chic designer, outlining the new identity and philosophy of the house.

In any environment, the materials requested and the geometric play of mirrors on the walls to get involved in the right light on every detail, contrasts and harmonies embody a new style respecting the desire to convey a sophisticated contemporary luxury pure and elegant.

Saint Laurent crossing the Seine and chooses the Rive Droite: the language of Heidi Slimane is at its maximum expression in the Avenue Montaigne that represents all the nuances of a new image.