FENDI NEW OPENING IN BRAZIL.

 

It is scheduled for June 4 the inauguration of the new, the first, Fendi boutiques in Brazil. The store will open in Sao Paulo, in the Cidade Jardim mall, with an exclusive party in the presence of Silvia Venturini Fendi and a tribute to Baguettemania accomplice a temporary installation.

The Fendi boutique marks the landing of the South American state, an increasingly thriving for the luxury high-end. The boutique is modeled on Rome Palazzo flagship store and look at the history that binds to double strand the House of the Eternal City, but also the tradition of craftsmanship that has always characterized the production of Fendi. In the store unites past - such as travertine "Navona" - and the present, in the contemporary design of the vertical display.

Until July 4, then, will be set up near the boutique installation entitled Baguettemania. During the opening event, an exclusive evening reserved for a selected parterre of guests, Silvia Venturini Fendi Baguette sign copies of The Book, a book that celebrates one of the most iconic Fendi handbags, created in 1997.

For the occasion, some Brazilian artists were asked to customize the baguette creating unique pieces. The creations of Leda Catunda, Nelson Leirner, Nina Pandolfo, Rodolpho Paris and Isay Weinfeld will then be auctioned: the funds will go to support the charity that promotes Brazilian Green Escola education for sustainability in schools, in businesses and communities. Always to celebrate the opening of the Fendi boutique has created a collection of Brazilian Baguette and a line of scarves, available exclusively in the store in Sao Paulo