lunedì 6 maggio 2013

N.5 CULTURE CHANEL. THE OPENING.



 
















A construction rigorous, minimalist, sometimes rough. The simplicity is the stylistic and the vernissage of the exhibition: the scent stripped invitation code label and catalog. It is essentially the shape instead reduced to the bone, the fascination for the line that has always characterized the Chanel aesthetic. The fifth edition of the exhibition curated by Jean Louis Froment (former director of the Museum of Contemporary Art in Bordeaux) after China and Russia arrived in France and binds this time to perfume.

The exhibition runs between crystal cases containing photographs of a vintage Chanel Gabrielle as his entourage, then volumes, letters, objects and works of art, which help the visitor to enter the universe that animated the life of Mademoiselle. In this exhibition, there is everything that composed the symphony of his feeling. It is accessed by a garden designed by landscape architect Piet Oudolf (creator of the High Line in New York) inspired by Chanel Ranked # 5 and continue on the fertile soil of the avant garde and the maître à penser of the early twentieth century: Gabrielle close friend of Pablo Picasso, Francis Picabia, Tristan Tzara, Guillaume Apollinaire. Gabrielle organizes (and pay for) the funeral of Diaghilev by designing the set and asking people to dress up in black and white. Gabrielle posing with Igor Stravinsky.
And you understand how a bottle is not, really, a bottle. As has been influenced by the cubist lines, packaging his first example of figurative deconstruction post incredible impact. Is defined as at that time, all the great artists, friends of Coco, were to put 5 within their own works of art. Just observe Ticket, the work of Picabia dated 1922 gouache and pencil on paper, or the mock up of Max Ernest and Johanes Baargled for the cover of We Manifest 5 of 1920. But the genesis of the myth is even more surprising, not only the fifth round to Gabrielle proposal by Ernest Beaux, the 5 was his lucky number, its number fetish, and Mademoiselle was incredibly superstitious. It turns out that the famous symbol of the Maison Gabrielle Chanel is an obsession for Catherine de 'Medici. In another display case two images, a portrait of the Queen of France, 16th century oil on canvas, matched with a click of Coco, the same pose and same ruff. Collected in the crystal references, eco, art and culture, including Chanel Ranked # 5 is the distillate. Even before the 80 elements that make up the olfactory track, then first of slang ylang, rose, jasmine, bois de sandal before the aldehydes, Chanel Ranked # 5 has within itself an esprit dada, his passion for the metempsychosis, for Byzantine icons and the boards Christian numerology. The rigor of the orphanage where she grew up and the streets of Venice where, thanks to Misia Sert and José Mari fell in love with the Biblioteca Marciana. The Chanel couture and perfume are the comparisons and exchanges with the poets, intellectuals and artists of the time, epic fueled by Andy Warhol in time, to the most famous and unaware of the testimonial: Marylin Monroe.

Exposure, and after at the diner, we have seen some of the faces of the fashion house like Audrey Tatou, Vanessa Paradis, Carole Bouquet. Then Gaia Repossi, Estella Warren, Yi-Zhou, Anna Mouglalis, Some you recognize them, too, in spots directed by filmmakers such as Richard Avedon, Ridley Scott, Baz Luhrmann. At the table the genius was the subject of debate, as since 1921 Ranked # 5 Chanel is still considered the epitome of the perfume. Background molecular cuisine and rivers of French wine.

The fifth edition of the exhibition Culture Chanel, dedicated to No. 5, is from May 5 to June 5. You might decide to go and see it 5 times, like 50. And discover whenever at least 5 different suggestions. The core would constantly a beat.



















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