Expand their business horizons in Asia: for that purpose Jil Sander opened two boutiques in China, respectively in Shanghai and Beijing, bringing its 5 brand in China.
The boutique is located in the prestigious Beijing China World Mall and measures 200 square meters arranged on one level while the store in Shanghai - located within the Citic Square - occupies an area 180 square meters and houses, in addition to womenswear, menswear and accessories, also the line Jil Sander Navy.
Severe forms and formal purity characterize the interior design of the boutique, the feeling is to spread harmony accomplices furniture - chairs, tables and cabinets - that create endless combinations enhancing the collections. Limestone, Macassar ebony, nickel and glass amplify the concept of understated luxury communicating modernity and elegance.
To celebrate these openings, Jil Sander hosted a fashion show at the Museum of Modern Art ENJOY Beijing within which he presented the Autumn Winter 2013-14 to more than 200 distinguished guests.
The boutique is located in the prestigious Beijing China World Mall and measures 200 square meters arranged on one level while the store in Shanghai - located within the Citic Square - occupies an area 180 square meters and houses, in addition to womenswear, menswear and accessories, also the line Jil Sander Navy.
Severe forms and formal purity characterize the interior design of the boutique, the feeling is to spread harmony accomplices furniture - chairs, tables and cabinets - that create endless combinations enhancing the collections. Limestone, Macassar ebony, nickel and glass amplify the concept of understated luxury communicating modernity and elegance.
To celebrate these openings, Jil Sander hosted a fashion show at the Museum of Modern Art ENJOY Beijing within which he presented the Autumn Winter 2013-14 to more than 200 distinguished guests.
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