GIORGIO ARMANI OPENING IN ROME

The address is one of the most prestigious Capital: corner of Via Condotti Via Mario de 'Fiori. Opens tonight with an exclusive party the new Giorgio Armani store in Rome: 900 square meters on three floors divided into two separate spaces, respectively dedicated to women's fashion and men's fashion.
The store was designed by Giorgio Armani in collaboration with the team of architects of the house, the interior design perfectly reflects the values ​​of Armani: simplicity and elegance. The floors are made of stone silk georgette, the walls are lined with silver gray fabric. And again, the space is decorated with teak tables with glass top and black bamboo details and transparent shelves that give the impression that the products on display are suspended.
The boutique hotel boasts two entrances that lead a dedicated space for the womenswear and another area in which they are in The menswear. Own entrance on the left leads to the space dedicated to women's accessories - bags, shoes, glasses - on the first floor, however, is the prêt-à-porter, while the second is devoted to clothing and cocktail evening. The boutique in Rome, the second after that of Avenue Montaigne in Paris, it also houses an exclusive area dedicated to accessories Giorgio Armani Privé.
The second entrance welcomes guests in the area dedicated to men's clothing: accessories, ready to wear and Made to Measure service, which is reserved a room ad hoc, on the ground floor the day and evening attire to the first floor.
"I always fascinates, Rome. It is a city so powerful, rich history and unique places - said Giorgio Armani - beautiful as the most sumptuous of sets, which never ceases to enchant me. It is the city of a thousand films, able to seduce the world with that image and solar sensual Italy, which is also the characteristic of a style of life, which has become the collective expression of a dream and a strong, positive values .
With the opening of a large store in the historic Via Condotti, must-see for anyone visiting our country and for those interested in luxury shopping, I wanted to pay tribute to this incredible reality. For this I have developed a concept that gives customers an elegant, special, that in this particular location is its frame of natural elegance. "